Scientific Advisory Board


Professor John Rose: B.Ec (Hons), PhD (Choice Modelling)
Director and Chair Scientific Advisory Board

Professor Rose is a partner in CaPPRe and Chair of the Scientific Advisory Board (SAB). Professor Rose currently maintains a Research professorship and Director of the Business Intelligence and Data Analytics (BIDA) research centre at the University of Technology Sydney. His research interests are discrete choice modelling and efficient stated choice experiments.

He is widely published in the top academic journals and is a co-author (with Professors David Hensher and William Greene) of Applied Choice Analysis; A Primer, (2015) by Cambridge University Press. He is currently writing a book on generating efficient stated choice experimental designs (with Mike Bliemer, University of Sydney) and is Editor-in-Chief of Transportation Research: Part A.

Professor Rose has over 15 years’ experience working with industry, including working in the areas of community evaluation and modelling of transport and infrastructure development, pharmaceutical treatment evaluation and patient preferences and agricultural product demand forecasting and value analysis. He is also a visiting Professor to Institute of Transport Studies, Faculty of Environment at the University of Leeds.



Dr Matthew Beck: B.Ec. (Hons), M Phil (Marketing), PhD
Member Scientific Advisory Board

Matthew has a Bachelor of Economics (Hons), Master of Philosophy (Marketing) and Doctor of Philosophy (Economics) from the University of Sydney. His research is predominantly in the area of human decision making and discrete choice modelling. In particular, he is interested in how groups of people make decisions and the role of influence and negotiation therein.

He is one of the leading educators in the Business School at the University of Sydney, having been nominated numerous times for teaching awards across a wide variety of subjects; from statistics to project management and governance to infrastructure finance. He was Program Director for the Master of Transport Management degree for 3 years and is currently leading the development of an undergraduate curriculum in transport and logistics.

Outside of academia Matthew is a successful consultant working in the finance, health, media and fast moving consumer goods sectors.




Dr Stephen Holden: BSc (Hons), MBA, M Phil, PhD
Member Scientific Advisory Board

Stephen is an experienced social researcher with interests in applied ethics, consumer psychology, data analysis, public health, research, social marketing.

Stephen’s research interests are focused on the marketing of food, drugs, and alcohol. Currently examining the empirical factors that encourage reduced consumption. Also exploring the complex & "wicked" nature of food consumption problems, the ethics of social marketing/public health interventions, and the ways to encourage, enable & empower consumer choice & responsibility.

Stephen has completed commercial research projects for a wide range of clients (e.g., alcohol abuse, Aboriginal development, banking, pharmaceuticals, quit smoking, telecommunications, etc).

Stephen is currently an Honorary Adjunct Professor, Macquarie Graduate School of Management.