About Us

Filling an important need in the community and patient preference research industry, Dr Simon Fifer and Laurie Axford have built on 14 years of experience to launch CaPPRe – a research group committed to meaningful research leading to better engagement and understanding of community and patient needs.

The CaPPRe partners have developed a unique approach that enables them to use the latest academic advancements in choice based experiments and provide their clients with practical, easy to understand and actionable results via advanced dashboards. It is this pragmatic approach that has helped clients across industry, government and academia to make informed decisions about community and patient needs for better results.