About Us

Filling an important need in the community and patient preference research industry, Dr Simon Fifer, Laurie Axford and Professor John Rose have built on over 15 years of experience to launch Community and Patient Preference Research (CaPPRe) – a consultancy group committed to meaningful research leading to better engagement and understanding of community and health consumer needs. CaPPRe is an independent company committed to high quality choice modelling.

We conduct research across the following sectors:

  • Infrastructure
  • Technology
  • Transport
  • Environment
  • Culture/arts
  • Health

At CaPPRe, we use choice modelling to transform our clients' understanding of their business, and their clients by understanding why people make the choices they do and predict the choices they’ll make in the future. This helps our clients make better business decisions and create effective policies based on what people value.


So what makes us different?

  • Leading experts in choice modelling, conjoint analysis, non-market valuations and willingness to pay studies
  • Best in practice approach using the latest academic advancements in choice-based research
  • Trusted by government and leading Australian and multi-national businesses across a variety of industries
  • Experience working with government and consortiums on large scale tenders

We have the knowledge and expertise to provide professional guidance on the best research solutions to assist with cost-benefit analysis, market access and funding strategies across both local and global markets. Click to see case studies regarding patient value mapping and community value mapping.


What is choice modelling?

Choice modelling is a well-established methodology derived from economics, mathematics / statistics and behavioural science to understand what stakeholders value when making decisions. The advanced choice modelling methods we employ help companies to quantify the value of major developments to products, services or infrastructure that are often difficult to translate, communicate or measure.


To find out more, click here to download our capabilities overview.